THE BLUEPRINTFOR A PERFECT SHOT
The world's first basketball engineered to teach perfect form through precision hand placement.
Is Your Shot Holding You Back?
Take this quick assessment to discover how FORMula can transform your shooting
How consistent is your hand placement on every shot?
Where Human Precision Meets Machine Design
The FORMula Basketball fuses biomechanics with design innovation.
Its precision-mapped node system guides your fingers, palm, and guide hand into perfect alignment every time — building muscle memory, consistency, and confidence in your shot.
The FORMula Advantage
Muscle Memory Training
Build repeatable, effortless shooting form through consistent practice.
Precision Alignment
Perfect hand placement every time with tactile node guidance.
AI-Grade Engineering
Inspired by robotics and human kinetics for optimal performance.
Game-Ready Feel
Built for indoor and outdoor performance without compromise.
Durable Construction
Premium grip, balance, and lifespan for long-term training.
Universal Design
Perfect for beginners learning fundamentals and pros refining mechanics.
Used by Hoopers, Trainers
and Pros Worldwide
Science and Creativity.
Redefined.
Designed by Devin Williams, a world-renowned basketball trainer whose mission is to bring science and creativity to hoop culture.
In The Lab has inspired millions globally — now it's redefining how players master the game.
Train Smarter.
Shoot Better.
Align Your Hand
Place your fingers on the precision-mapped node system for perfect positioning.
Build Repetition
Practice with consistent hand placement to develop automatic muscle memory.
Perfect Your Release
Achieve guided consistency in every shot through tactile feedback training.
Start Building Your
Perfect Shot
Join thousands of athletes who are transforming their game with precision-engineered training technology.